Kristian: There's the community that you build immediately with Kickstarter, all these people who are cheering you to be successful and get things off the ground. What did you like about crowdfunding versus a more traditional investor model? We were one of the first projects to successfully fund here in the UK. We launched on November 15, about two weeks after Kickstarter launched in the UK. But then, in September 2012, I learned that Kickstarter was expanding. And in the early days of developing the original concept, I knew that I'd want to launch it on Kickstarter.Īt the time, Kickstarter was only in the US. It was a completely new way of funding a business, especially when it came to products where there were actual startup costs beyond the time and effort that you put into it. I was really intrigued by the platform itself. Kristian: So, I used Kickstarter as a backer I think the first thing I backed was in 2010. And it all began with that one fateful campaign…Īhead of Ooni’s tenth anniversary celebrations, Kristian and Darina sat down to sound off on the crowdfunding platform and how it set the company on the path to success. Ten years later, Ooni is a force to reckon with: The world’s biggest home pizza oven brand and one of the fastest-growing companies in the UK, with an ever expanding network of retailers and teams all over the world. After prototyping the design, he and co-founder Darina Garland turned to Kickstarter to fund their initial production run. When Ooni founder Kristian Tapaninaho lit upon the idea for a portable, pro-level pizza oven, he knew immediately where he would spread the word to make his dream into a reality. A decade after their breakout moment, the company is stronger (and more optimistic) than ever.
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